Some people think that online reputation management relies solely on social media, however that couldn’t be further from the truth. Reputation management boils down to everything you do online, and more importantly how you are responding to clients that haven’t had a good experience with your company.
It really boils down to identifying problems in your companies product or service and working with your current clients by requesting real time feedback. This feedback allows you to fix the problem before it becomes a larger issue online. More often than not staying proactive and working through the problems of your product or service can save you a lot of heartache and headaches down the road.